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Three Norwegians wants to help cats who are most in need of assistance: shelter cats and cats of low-income families in need of medical care. What a great way to celebrate Valentine's Day, too. On February 14, Three Norwegians kicked off the Indiegogo crowd-funding campaign. The campaign entitled “Buy a Book. Save a Cat.” was created to fund the new children's book The Bad Guy on the Block.

Freshpet, currently the only company making fresh, refrigerated dog and cat food made in the U.S.A., is joining popular Parenting Lifestyle blogs Mommy Shorts and Momm's Gone City to launch Team Cuddle, a celebration of the special, loving moments shared between family members.

It was a big day for the World Wildlife Foundation (WWF) whose mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.  They recently published on their website that “A day before world leaders gather in London to tackle the issue of wildlife crime, the White House unveiled its first-ever National Strategy for Combating Wildlife Trafficking.”

While around 18,000 new animal, insect or plant species are discovered yearly, other species are on the edge of extinction.  This includes some that are newly discovered and others that have been around in some form for millions of years. The African continent alone has more than four large mammals whose populations are, for the most part, declining at a worrisome pace. They include the gorilla, elephant, lion and rhino. The latter three are particularly in danger due to illegal poaching, with byproducts typically being exported for medicinal or other consumer use and part of a multi-billion dollar industry. Following is an infographic that speaks for itself.  Thank you to Super Scholar for bringting this to our attention.

Pets may soon be permitted to evacuate with owners on public transportation. A bill that would allow people to evacuate with their pets on trains and buses during a state of emergency took another step toward becoming law earlier this week.

As pet owners, we all know the pain and anguish of pet loss. Pets are family to us, and when they cross over Rainbow Bridge, they take a little part of us with them. But how does a pet feel when they lose their human or companion animal?

That’s right. On January 5th, the birds have their day in the sun – or snow – depending upon where you live.  So just what is National Bird Day all about?

Wishing all our animal and human friends and followers a very safe, happy, healthy and successful New Year!

Wishing all our animal and human friends worldwide a very Merry Christmas!