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Campaign Educates Canadians About Pet Skin Health

Posted by SusanStokes on August 15, 2021

A joint initiative between the Canadian Academy of Veterinary Dermatology (CAVD), CEVA, Zoetis and Royal Canin aims to educate and encourage pet owners about their pet's skin health. The campaign is called The Empathy for Itch.

During the Covid-19 pandemic, pet ownership soared with approximately 3.7 million Canadians having adopted, purchased or fostered a cat or dog. However, when we combine this increase in pet ownership with the less known statistics of 1 in 5 Canadian pets currently suffering from allergic disease and requiring treatment from their vet, the Empathy for Itch campaign recognized the importance of better empowering pet owners to feel supported in tackling their pets skin health and the hidden suffering associated with dermatological issues.  

Skin health is often overlooked in pets, and when it comes to skin conditions (particularly itchy skin), the path to relief is not a one-size-fits all solution. Pet owners should feel confident knowing what is healthy and what to monitor when it comes to their pet's skin. They should also feel empowered to speak with a veterinary team when they're concerned, as they are the best source of truth and support and can help pet owners navigate complexities associated with dermatological conditions.

Skin issues can cause pets great discomfort and significantly reduce their overall quality of life.  If left untreated, they can also lead to greater health concerns. Once identified, most issues can be managed through a combination of the right diet, medication, and topical solutions, giving the pet back the comfort and wellbeing they deserve.

It is important to pay close attention to your pet's behaviour consistently to help spot any potential dermatological issues early on, particularly during the warmer months when skin issues can progress quickly due to heat and humidity. Understanding that all pets are different, and no two will exhibit the same signs. Following are few key things to look out for.

  • Excessive licking and scratching can be a sign that your pet has a skin issue. Chances are that if you've noticed it, they are doing it even when you are not watching, and it is time to see the vet.
  • There are some signs that are less obviously related to a dermatological concern. These include dandruff (scaling skin), staining between the toes from excessive licking, strong odor, greasy skin or fur, and thinning of coat. It's time to see the vet.

The key to success is teamwork. Through working closely with your veterinary team, asking and answering questions openly and honestly, a solution can be reached It is important to visit the vet for proper diagnosis and effective treatment, as vets can assist pets to getting on the right path to an overall improved quality of life. For more information on the Empathy for Itch campaign and to gain access to helpful information and tips check out: https://www.cavd.ca/empathy-for-itch

Source: Royal Canin Press Release, Aug 2021